Most hiring problems aren’t talent problems.
They’re clarity problems.

I see this all the time.

A founder says,
“We need a marketing manager.”

What they actually mean is:
“I’m overwhelmed and I don’t want to think about marketing anymore.”

That’s not a role.
That’s a feeling.

When you hire from overwhelm instead of clarity, three things happen:

You bring someone in without a defined outcome.

You stay the bottleneck because decisions still live in your head.

You blame the hire when nothing changes.

Relief doesn’t come from adding people.
It comes from defining outcomes.

Before you hire, ask yourself:

• What does success look like in 90 days?
• What decisions will this person own without me?
• What will no longer live in my brain?

If you can’t answer those clearly, you’re not ready to hire.
You’re ready to design.

The best hires don’t add activity.
They subtract pressure.

And that’s when growth finally feels sustainable.

If you’re hiring right now, are you adding capacity… or just adding complexity?