Blog - Rosemary Czopek

What I Found in Argentina

By admin — 2 days ago

There’s been a lot of talk about Argentina lately.

I’d like to share my take. Not on economics or politics, but on something I’ve come to know well: its people.

When I first started working with Argentina, I didn’t know what to expect. What I found was creativity, honesty, and a kind of grounded intelligence that’s hard to put into words.

People who don’t just show up to work — they show up with the intention to improve, to change, to build something meaningful.

People often talk about outsourcing as a cost decision, but for me, it was never just that.

I love Argentina. And if I can work with people who bring creativity, grit, and a sense of calm to every challenge, how could I ever say no?

Today, many of our most important projects are led by incredible professionals from Buenos Aires, Córdoba, and Rosario — people who bring warmth, clarity, and an unshakable sense of purpose.

That spirit has become part of who I am.

Everyone Knows an Emma (and That’s the Problem)

By admin — 5 days ago

Everyone knows an Emma.

Emma, the founder drowning in to-dos.
Emma, who swore this month she’d finally get help.
Emma, who spent three hours on Fiverr trying to find “a VA who can do everything.” I call them unicorns.

I’ve met many Emmas, and here’s what I’ve observed: Emma isn’t the problem. The hiring process is.

When her inbox hit 1,200 unread messages, Emma went to Fiverr. She typed “virtual assistant, reliable, proactive, English fluent” and hired someone in 48 hours. For two weeks, things looked fine. Then tasks slipped, instructions were repeated, and eventually, the VA disappeared mid-project.

So Emma said what many founders say in this situation:
“I guess I’m just bad at delegating.”
or
“There are no good people out there.”

But here’s what really happened:
• Nobody helped Emma define what she actually needed.
• Nobody asked, “What will success look like 90 days from now?”
• Nobody said, “You don’t need a VA, you need a project coordinator.”

Marketplaces can’t ask those questions. They just match keywords. They don’t challenge business owners on what they think they need. Marketplaces are built for transactions, not transformations.

Good agencies are different. They sit with the messy notes from founders, the voice messages, the vague frustration of “I just need help,” and turn that into a clear process. They design a role before the hire.

That invisible work — the questioning, the clarifying, the diagnosing — is what turns a two-week freelancer into a two-year team member.

So stop the cycle of hiring before understanding.

Before hiring, take the time to:
1- Get help defining what you truly need.
2- Map the skills to your real priorities.
3- Make sure your new hire has the context to succeed.

The goal isn’t to fill a seat fast. It’s to know when Fiverr fits, and when it doesn’t.

Hiring Doesn’t Fix Chaos, It Amplifies It

By admin — 1 week ago

Before you hire, ask yourself this: am I ready for a new team member?

A lot of founders are in pain. Overwhelmed. Buried in tasks. Stretched too thin and running on fumes.

So they do what feels logical: they hire someone. Maybe a VA, maybe an operations manager, someone to finally take things off their plate.

And here’s what I’ve seen again and again: if the foundation isn’t ready, the hire won’t save you. Most people don’t come in and build systems for you. They execute what’s already there.

So before you hire, ask yourself:
• Are your workflows documented?
• Do you know what success looks like in this role?
• Is there one central place for tasks and communication?
• Are you available to onboard and give context for the first two to four weeks?

If the answer is no, even the best hire will feel lost—and so will you.

Hiring doesn’t fix chaos. It amplifies it.

And yet, this happens all the time: founders hiring to feel productive instead of getting prepared, adding people instead of fixing systems, confusing motion for progress.

Hiring isn’t about making you feel less lonely in your business. It’s about making it run better. And that only works when there’s clarity.

So the next time you’re tempted to post that job listing, pause and ask yourself: are my systems ready?

The right hire can be transformational, but only when the business is ready to receive them.

The Art (and Science) of Hiring in 2025

By admin — 1 week ago

Over the past 24 years, I’ve read thousands of resumes, interviewed hundreds of people, and hired across multiple companies. I thought I had a ton of experience — until I met Cecilia and Victoria. I’m in awe.

Why? Because Cecilia and Victoria are true experts at sourcing new team members. The other day, I did a quick calculation: between them, it’s easily over 40,000 interviews throughout their careers. That’s an incredible amount of experience.

And I’m not saying this because they are part of my team, but because I’ve seen firsthand how much hiring has changed over the past 24 months — more than it did in the previous 24 years. Hiring hasn’t gotten easier. Quite the opposite.

I think this is one of the biggest challenges small companies face today: finding the right people in a sea of opportunities. Getting hiring right determines the success of any business. Get it right, and the business grows. Get it wrong, and it stagnates.

Here are three timeless techniques Cecilia and Victoria use when interviewing candidates after scanning thousands of applications:

1. Details that hurt
Anyone can talk about wins. The real test is whether they can tell the story behind them in vivid detail — what really happened, who was involved, and what the friction was. They even ask small things like what the weather was like during a specific event to test authenticity.

2. Process over polish
They ask candidates to walk through how they did something, step by step. Real experience is a little messy. Made-up experience sounds like bullet points. They look for the small missteps and corrections that prove genuine experience.

3. The pause
Real memory makes people stop and think. Over-rehearsed answers don’t. When on a video interview, do the eyes move slightly as they recall, or do they stay fixed? That’s a subtle but powerful signal.

These are fundamentals in a hiring process that has only gotten more complex in recent months. But they remain the foundation — even in a world of a thousand resumes and AI-polished applications.

The Real Cost (and Value) of Outsourcing

By admin — 2 weeks ago

There’s a common misconception about outsourcing: that agencies charge double what employees get.

Looks like a nice business model, doesn’t it?

Here’s what most business owners don’t see.

Before a single interview happens, a good agency has already spent hours on these five things:

1️⃣ Understanding the company, its values, its workflow, its pain points.
2️⃣ Writing and rewriting the job description so it actually reflects what’s needed, not just what sounds good.
3️⃣ Filtering hundreds of applications, spotting who’s real and who’s copy-pasted their resume with AI.
4️⃣ Vetting for skills and mindset, because the wrong attitude costs more than the wrong tool.
5️⃣ Mapping cultural fit: who will thrive with your leadership style, your pace, your expectations.

By the time a small business owner finally meets a candidate, the real work has already been done, even if they never saw it.

The value isn’t in “finding someone.”
The value is in hiring with a level of quality most small companies struggle to reach, simply because they don’t hire often enough to build these systems themselves.

Good outsourcing doesn’t cost you more. It saves you from paying for the same mistake twice.

Leadership That Starts at the Kitchen Table

By admin — 2 weeks ago

Marlene Dandler built her company and a community from her kitchen table.

This week, I sat down with Marlene Dandler, founder of Seashore Academy, a fast-growing network of private hybrid schools that started right there — at her kitchen table.

What inspired me most wasn’t just how far she’s come, but how she leads: with clarity, care, and the conviction that great education, and great leadership, both start with human connection.

My three top takeaways:

1️⃣ Hiring for alignment, not background
Marlene explained that her toughest hires were leaders from traditional education, talented people who struggled to embrace Seashore Academy’s flexible hybrid model. What finally worked was finding a leader who shared her excitement for change and innovation.

2️⃣ Leadership energy trickles down
She compared leading her company to parenting: when she’s calm, the household, or the business, is calm. Her morning run and prayer aren’t just self-care, they’re her leadership practices.

3️⃣ Culture travels through connection
She keeps her on-site and remote teams united through short daily video huddles and by sharing photos from the classrooms, reminding everyone, even those thousands of miles away, of the joy they’re helping create.

Conversations like this remind me how much leadership is about intention — who we hire, how we show up, and how we stay connected across distance.

Grateful to Marlene for sharing her story, her heart, and her wisdom.

Full episode coming soon.

The Sweet Side of Leadership

By admin — 2 weeks ago

Ice Cream with My Mom 🥰
📍 Tampa, Florida, Monday, October 13

This isn’t a “look at me, I can take Mondays off” post.

It’s simply a reminder that our time with the people we love is finite, especially our parents.

If our businesses aren’t designed to make space for moments like this, then what’s the point of it all?

I’m deeply grateful for a team that allows not only me, but everyone on the team, to enjoy these moments.

Every person at Staff4Half has the same freedom and flexibility to design their work around what matters most in life, and that could very well be an ice cream on a Monday afternoon with mom and the nieces.

Three things that help us:

1️⃣ Design for redundancy. Cross-training and clear SOPs ensure that no single person becomes a bottleneck, myself included.

2️⃣ Protect moments that matter. We encourage teammates to block time for important family moments, no questions asked.

3️⃣ Lead with trust and clarity. When I take time off for moments like these, it sends a message that everyone can too.

Business is a vehicle, but the destination is a life you’re proud to live with the people you love. ❤️

You Can’t Build Loyalty With a Tight Fist

By admin — 3 weeks ago

Raising Salaries Won’t Fix Your Turnover Problem

I’ve seen companies with sky-high churn, and others paying exactly the same where employees stick around for years.

Both assume that’s just how it is. The struggling ones blame it on the salary, saying they can’t pay enough.

Here’s what I believe: turnover is rarely about the paycheck. It’s almost always about purpose.

When we get a new inquiry and see people leaving in waves, that’s not a pay problem. That’s a culture problem hiding in plain sight.

Often these companies pay well, yet people still leave. Meanwhile, the businesses with the lowest churn have something different in common: their people know why they’re there, because they feel part of something that matters.

I don’t believe people leave companies. They leave bosses and organizations that fail to give their work meaning.

If you want people to stay, you don’t need free kombucha or another salary bump. You need to lead with purpose. And sometimes, the smallest gestures mean the most:

• A thank you when it counts
• A birthday remembered
• A dinner where work doesn’t come up

Before you raise another salary, ask yourself: does each and every team member know why they’re here?

Leading with Love: Lessons from Elizabeth Garvish

By admin — 3 weeks ago

I just recorded a podcast with Elizabeth Garvish, founder of Garvish Immigration Law Group, LLC.

Her story reminded me how much leadership is about trusting people we can’t always see and choosing what Elizabeth calls “love.” In practice, that means leading with empathy, trust, and courage, even when leading from afar.

Elizabeth runs a fully distributed team with lawyers and staff across the United States, Spain, Argentina, Colombia, and Honduras.

Her goal is simple yet powerful: to build the happiest law firm in America.

My top three takeaways:

1️⃣ Love as a leadership system
Elizabeth doesn’t lead with rules; she leads with trust. Her team works globally, across time zones and cultures, connected not by oversight but by shared values.

2️⃣ Flexibility as a gift, especially for working mothers
Her firm is built around women, many of them mothers, who can choose how and where they work. She proved that flexibility doesn’t have to reduce performance.

3️⃣ Structure makes freedom possible
Behind the idea of “love” is solid structure: EOS meetings, SOPs in Trainual, and remote systems that make clarity the default. It’s a vivid reminder that this is how culture scales beyond the office.

For me, this conversation reinforced that remote leadership requires a different set of skills, approaches, and practices—and that it absolutely works. When trust, support, and clarity are part of the system, teams don’t just function remotely; they thrive.

Grateful to Elizabeth for sharing her vision of what leading with love looks like in the real world.

Full episode coming soon. 💫

Do Women Hire Differently? I Think So

By admin — 3 weeks ago

Men tend to hire to plug a hole in their organization. It’s functional: a task, a role, a gap.

Women, on the other hand, often hire with their hearts. We look for chemistry, for someone we can connect with. We want to know if this person will fit into the culture, not just the job description.

Some might think that’s idealistic. I think it’s realistic, because culture drives performance.

When hiring for cultural fit, the stakes are also higher, because when every hire is an emotional investment, every mis-hire hurts twice as much.

That’s one of the reasons I started Staff4Half. I wanted an agency that understands how women hire, with empathy, connection, and care, and that can support female founders in making smart, sustainable hiring decisions.

We don’t just scan résumés for functional fits. We help founders find people who belong, who are a cultural fit in every sense. I believe the right person doesn’t just fill a role, she transforms the team.

P.S. Case in point: my VA, Amara Krausse Horlacher, who has become my second half, my second brain. This is only possible because we are emotionally aligned.

If you’ve ever felt the emotional weight of hiring, you’re not alone. And you don’t have to do it alone.