Listen to Rosemary talk about her experience starting her company Gorilla Stationers and what helped her to keep the track until where she is now.
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High Standards Aren’t Harsh. They’re Respect
I believe that as female founders, high standards are our strength.
Women founders often second-guess themselves. We ask for excellence, then wonder if we’re being too demanding. We hold people accountable, then feel guilty for making someone uncomfortable.
But high standards aren’t harsh. They’re clarity. They protect our teams, our clients, and the purpose we’re building toward.
Strong boundaries aren’t unfair. They help the right people rise.
And when someone isn’t aligned, letting go isn’t failure. It’s leadership with compassion.
Because we can be kind and still be clear. We can care deeply and still expect excellence. That’s not a contradiction.
That’s respect — for ourselves, for our vision, and for the people we lead.
So don’t shrink your standards to make others comfortable. They exist for a reason. And they keep you, and your business, aligned with what matters most.
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The Real Cost (and Value) of Outsourcing
There’s a common misconception about outsourcing: that agencies charge double what employees get.
Looks like a nice business model, doesn’t it?
Here’s what most business owners don’t see.
Before a single interview happens, a good agency has already spent hours on these five things:
1️⃣ Understanding the company, its values, its workflow, its pain points.
2️⃣ Writing and rewriting the job description so it actually reflects what’s needed, not just what sounds good.
3️⃣ Filtering hundreds of applications, spotting who’s real and who’s copy-pasted their resume with AI.
4️⃣ Vetting for skills and mindset, because the wrong attitude costs more than the wrong tool.
5️⃣ Mapping cultural fit: who will thrive with your leadership style, your pace, your expectations.By the time a small business owner finally meets a candidate, the real work has already been done, even if they never saw it.
The value isn’t in “finding someone.”
The value is in hiring with a level of quality most small companies struggle to reach, simply because they don’t hire often enough to build these systems themselves.Good outsourcing doesn’t cost you more. It saves you from paying for the same mistake twice.
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The Freedom Test: Can Your Business Run Without You?
I barely checked my email for the past two weeks and drastically reduced my workload. It’s summer, and I’ve been traveling through Europe. On my way to Bulgaria, I had breakfast with Janet Bell, who happened to be here as well. Janet and I have known each other for years, going back to our time in OPWIL (Office Products Women in Leadership).
Even though so much has changed around us, our connection was instant. We enjoyed coffee in the sun and talked about the changes AI is bringing to the office supply space.
That conversation reminded me of something I’ve come to appreciate deeply: as business owners, we need to build companies that can run without us. If my business can’t operate while I’m away, while I’m traveling, then it’s time to redesign the system.
Here’s what made that possible for me:
✔️ Delegation rooted in trust
✔️ Systems that carry the weight
✔️ People who show up and take ownershipIt sounds so obvious and even banal, yet it took me years to get right. And I see so many business owners who know this, yet still struggle to find the right people who allow them to let go.
This trip gave me gratitude for the freedom I’ve been able to build.
