Men tend to hire to plug a hole in their organization. It’s functional: a task, a role, a gap.
Women, on the other hand, often hire with their hearts. We look for chemistry, for someone we can connect with. We want to know if this person will fit into the culture, not just the job description.
Some might think that’s idealistic. I think it’s realistic, because culture drives performance.
When hiring for cultural fit, the stakes are also higher, because when every hire is an emotional investment, every mis-hire hurts twice as much.
That’s one of the reasons I started Staff4Half. I wanted an agency that understands how women hire, with empathy, connection, and care, and that can support female founders in making smart, sustainable hiring decisions.
We don’t just scan résumés for functional fits. We help founders find people who belong, who are a cultural fit in every sense. I believe the right person doesn’t just fill a role, she transforms the team.
P.S. Case in point: my VA, Amara Krausse Horlacher, who has become my second half, my second brain. This is only possible because we are emotionally aligned.
If you’ve ever felt the emotional weight of hiring, you’re not alone. And you don’t have to do it alone.
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Hiring Isn’t About Unicorns—It’s About Clarity
You’re not bad at hiring. You’re just chasing a unicorn.
You want someone who can manage your calendar, write your newsletters, run operations, handle support, think like a strategist, execute like a machine, and work across four time zones—all for under $2,000 a month.
Here’s the hard truth: that person doesn’t exist. And if they did, they wouldn’t apply to your job.
So here’s what to do instead:
1️⃣ Write down everything you wish this person would do.
2️⃣ Circle the three most critical things.
3️⃣ Build a role around those—not all seventeen.Hiring isn’t about finding magic. It’s about making tradeoffs. Clarity beats fantasy. Every time.
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The Best Lessons Don’t Come From Books, They Come From People
The best lessons don’t come from books. Sometimes, they come from a night at Coldplay with a friend.
Last week, I met up with Dan Baker from Valatam in East London, just before the Coldplay concert. Technically, Dan is a competitor, he runs two outsourcing agencies. Most people would hold back in that situation. I don’t.
Why? Because I met Dan through EO, the Entrepreneurs’ Organization. And in EO, I learned that even when we’re in the same industry, we don’t compete with each other. The only real competition is with ourselves.
To grow my business, I need to grow myself not fear what competitors are doing. That’s why every time Dan and I meet, we talk openly. And I walk away with ideas, feedback, and perspectives you can only get from someone who’s walked the same road.
I’m grateful for friends who prove that you can cheer each other on, learn from each other, and still win in business.
P.S.: The Coldplay concert made a memory. But peer learning makes change.
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