There’s a common misconception about outsourcing: that agencies charge double what employees get.
Looks like a nice business model, doesn’t it?
Here’s what most business owners don’t see.
Before a single interview happens, a good agency has already spent hours on these five things:
1️⃣ Understanding the company, its values, its workflow, its pain points.
2️⃣ Writing and rewriting the job description so it actually reflects what’s needed, not just what sounds good.
3️⃣ Filtering hundreds of applications, spotting who’s real and who’s copy-pasted their resume with AI.
4️⃣ Vetting for skills and mindset, because the wrong attitude costs more than the wrong tool.
5️⃣ Mapping cultural fit: who will thrive with your leadership style, your pace, your expectations.
By the time a small business owner finally meets a candidate, the real work has already been done, even if they never saw it.
The value isn’t in “finding someone.”
The value is in hiring with a level of quality most small companies struggle to reach, simply because they don’t hire often enough to build these systems themselves.
Good outsourcing doesn’t cost you more. It saves you from paying for the same mistake twice.
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What I Found in Argentina
There’s been a lot of talk about Argentina lately.
I’d like to share my take. Not on economics or politics, but on something I’ve come to know well: its people.
When I first started working with Argentina, I didn’t know what to expect. What I found was creativity, honesty, and a kind of grounded intelligence that’s hard to put into words.
People who don’t just show up to work — they show up with the intention to improve, to change, to build something meaningful.
People often talk about outsourcing as a cost decision, but for me, it was never just that.
I love Argentina. And if I can work with people who bring creativity, grit, and a sense of calm to every challenge, how could I ever say no?
Today, many of our most important projects are led by incredible professionals from Buenos Aires, Córdoba, and Rosario — people who bring warmth, clarity, and an unshakable sense of purpose.
That spirit has become part of who I am.
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Women Lead Differently And It’s Time We Talk About It
A couple of weeks ago, I announced that I’m relaunching my podcast—this time focusing on female entrepreneurs: how they lead, how they grow their teams, and how they build businesses that last. Because I truly believe that we women lead differently.
This week, I finally sat down with Merlijn Mazairac to record the first episode, and I left feeling absolutely energized. From the start of our conversation, the connection was there. She spoke with such openness about living abroad, building her consulting company, and leading her team through growth and change.
Here are three ideas from her leadership journey that inspired me most:
1️⃣ Colleagues sitting side by side for years without really knowing each other. Merlijn has seen it happen, and now uses intentional exercises to help people open up and truly connect.
2️⃣ Team fails are leadership lessons. She reminded me that struggles, mismatched hires, disconnection, and even tough exits all carry value. Talking about them openly makes us better leaders—and helps others avoid the same mistakes.
3️⃣ Salary conversations in times of inflation. She doesn’t shy away from the tough talks—the ones that test not just your budget, but your leadership itself.For me, this first recording is about growing as a leader by listening to the honest stories of others. I’m deeply grateful to Merlijn for sharing her journey so openly—and excited for all the conversations ahead.
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