Listen to Rosemary talk about her experience starting her company Gorilla Stationers and what helped her to keep the track until where she is now.
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Panic Hiring vs. Strategic Hiring
Panic Hiring vs. Strategic Hiring
Hiring too early can hurt you.
Hiring too late can bury you.
Most founders don’t struggle because they can’t find talent.
They struggle because they hire at the wrong moment — for the wrong reason.
There are two dangerous hiring triggers:
1️⃣ Panic hiring
You’re overwhelmed. Things are slipping. So you hire fast to “fix it.”
But the role isn’t defined. Outcomes aren’t clear. And now you’ve multiplied the chaos.
2️⃣ Ego hiring
Revenue grows. The team expands. It feels like the next logical move.
But the role doesn’t create leverage. It creates complexity.
The right time to hire isn’t when you’re exhausted.
It’s when:
• You can define the outcome clearly
• You can delegate real decision rights
• You know exactly what should leave your plate
Hiring should reduce pressure, not temporarily distract you from it.
The goal isn’t growth for the sake of growth.
It’s building something that scales without breaking you.
If you’re thinking about hiring this quarter, ask yourself:
Is this role designed for leverage — or relief?
Because only one of those scales.
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Stop Hiring the Person You Like. Start Hiring for What You Need.
If you don’t know what you really need, you’ll hire the person you like most.
I’ve read hundreds of small business job descriptions, and 95% make the same mistake: they’re more of a wishlist than a job description.
A typical one looks like this:
We want someone who can:
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Manage the calendar
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Write the newsletters
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Run operations
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Handle support
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Think like a strategist
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Execute like a machine
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And work across four time zones
What’s the problem with that?
It mixes six completely different skill sets: administrative, creative, operational, technical, strategic, and customer-facing. That’s not a job. It’s a fantasy.
If someone like that existed, they’d already be running their own business, not applying to work for yours.
Here’s what to do instead:
1️⃣ Write down everything you wish this person would do.
2️⃣ Circle the three most critical things.
3️⃣ Build a role around those, not all seventeen.Once you’ve found that person and developed a good rhythm, go back to your list, see what’s still open, and hire the next person.
Hiring isn’t about finding magic. It’s about making trade-offs and slowly building a team that can cover all the tasks you want to delegate.
Focus beats fantasy. Every time.
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