Listen to Rosemary talk about her experience starting her company Gorilla Stationers and what helped her to keep the track until where she is now.
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The Hiring Conversation: Building Teams with Heart
Some ideas arrive fully formed.
But others take years to find their place. For me, building companies has always been more than just building products or services. It’s about the people:The ones we hire,
The ones we grow with, and sometimes
The ones we have to let go.
Over the years, I’ve come to embrace that people component more and more. Leadership without people at heart is nothing. That’s why I’m bringing back The Rosemary Czopek Podcast with a new season called ‘The Hiring Conversation’. I want this to be a place for candid, open talks with (women) founders about what it really takes to build great teams from people:How do they hire?
How do they lead?And how do they build teams that last?
We’ll talk about what worked, and most importantly, what didn’t. Because it’s the failures that teach us the most. Learning from those who’ve been there and are willing to share their experiences has always been the most effective for me. And that’s what I want this new season to be:
A place for mutual learning.
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Hiring Isn’t About Filling Gaps, It’s About Building With Purpose
We often think of hiring as patchwork: there’s a hole, so we scramble to fill it. But I believe building a truly great team isn’t about plugging gaps—it’s about recognizing potential and making room for it.
That’s how I think about hiring at Staff4Half. Because we’re building with purpose, we’re not just filling seats. To me, hiring is about inviting someone to join a mission.
I started this company to create opportunity, connecting brilliant Argentine talent with U.S. companies doing meaningful work. And that’s why I’m so excited to welcome Guadalupe to our team.
She brings experience in social media and a strong understanding of our space, but what stood out most was her eagerness to grow and her mindset. We’ve already started working on the podcast relaunch, and I’m excited for everything ahead with her.
I know she’ll bring heart and sharp thinking to everything she touches.
Guada, I’m thrilled to have you on this journey. Let’s build something meaningful, together 🚀
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When the System Forgets Entrepreneurs: Rethinking Employment in America
I didn’t start a company to be told which chair to buy, how many minutes a lunch break has to be, or whether my break room snacks meet code. I started it because I believed in building something better, and I wanted a team to build it with.
But what I’ve learned over 13 years as a California employer is this: the system doesn’t trust employers to care about their people. It assumes we’re out to exploit, and it assumes compliance creates care. So it piles on rule after rule, not realizing that the weight of all this regulation doesn’t protect good people—instead, I believe it crushes the ones who are trying to be good people.
As a female entrepreneur, I’ve always wanted to give my team the best. Yet I’ve spent more time worrying about lunch break laws than about how to help my people grow. To me, that’s not what leadership is supposed to look like.
Because I believe the best entrepreneurs do care. We remember birthdays. We pull all-nighters. We put payroll before profit. Not because a rulebook told us to, but because that’s who we entrepreneurs are. But somewhere along the way, the system forgot that.
It breaks my heart that the system stifles the very people who build businesses. And I believe that by doing this, we’re not protecting workers—we’re shrinking futures. More and more founders I know are looking abroad, not for cheaper labor, but for the freedom to lead well again.
And that should worry us all. Because when the American dream becomes unlivable for its dreamers, the dream doesn’t die—it just moves to another country.
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