A couple of weeks ago, I announced that I’m relaunching my podcast—this time focusing on female entrepreneurs: how they lead, how they grow their teams, and how they build businesses that last. Because I truly believe that we women lead differently.
This week, I finally sat down with Merlijn Mazairac to record the first episode, and I left feeling absolutely energized. From the start of our conversation, the connection was there. She spoke with such openness about living abroad, building her consulting company, and leading her team through growth and change.
Here are three ideas from her leadership journey that inspired me most:
1️⃣ Colleagues sitting side by side for years without really knowing each other. Merlijn has seen it happen, and now uses intentional exercises to help people open up and truly connect.
2️⃣ Team fails are leadership lessons. She reminded me that struggles, mismatched hires, disconnection, and even tough exits all carry value. Talking about them openly makes us better leaders—and helps others avoid the same mistakes.
3️⃣ Salary conversations in times of inflation. She doesn’t shy away from the tough talks—the ones that test not just your budget, but your leadership itself.
For me, this first recording is about growing as a leader by listening to the honest stories of others. I’m deeply grateful to Merlijn for sharing her journey so openly—and excited for all the conversations ahead.
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The Cost of Every Yes
The Cost of Every Yes
The most dangerous word in a growing company isn’t “no.”
It’s “yes.”
Yes to one more client.
Yes to one more feature.
Yes to one more hire.
Yes to one more “quick favor.”
At first, it feels like momentum.
But unchecked “yes” creates:
• diluted focus
• confused teams
• overwhelmed leaders
• and blurred standards
Growth doesn’t usually break companies.
Overcommitment does.
Mature businesses aren’t built on how much they can say yes to.
They’re built on disciplined restraint.
The founders who scale well ask different questions:
Is this aligned?
Does this strengthen our core?
Do we have the capacity to do this well?
What are we saying no to by saying yes?
Clarity isn’t just about direction.
It’s about boundaries.
The strongest teams I’ve worked with don’t chase every opportunity.
They protect their lane.
Because focus is a leadership decision.
And every “yes” has a cost.
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New episode of The Hiring Conversation is out!
EP 05: How To Build a High Trust Remote Team as a Founder With Felena Hanson
This week I sit down with Felena Hanson, Founder of Hera Hub, to talk about what founders often get wrong about remote leadership.
We unpack:
– Why trust is not a personality trait, it’s a design decision
– The difference between accountability and control
– How to create connection without micromanaging
– What high-performing remote teams actually need from their founder
One of my favorite takeaways:
High trust doesn’t mean “hands off.”
It means clear expectations, strong communication rhythms, and real ownership.
If you’re building remotely (or thinking about it), this conversation will challenge how you define leadership.
🎧 Listen now on Spotify, Apple Podcasts, or wherever you stream.
And let me know what’s been the hardest part of leading remotely for you?
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