I’ve never posted much here, and definitely not personally.Yet I think it’s time I share why I’m doing what I’m doing.I believe it’s relevant to many other business owners around me. For years, I outsourced work to the Philippines.The numbers add up but it never feels quite right when a team member has to work a night shift while I enjoy the light of the day. 

I remember one call in particular: It was late afternoon my time and the middle of the night for her.She showed up to our call knowing that her kids would soon wake up, expecting a happy, well rested mom…

And I felt my discomfort.

She was sacrificing the quality of her family life while I was growing my business.Is this what work-life balance and team health are supposed to feel like? We say we care about work-life balance. About being values-driven. About team health. But when our business depends on someone else working shifts we would refuse, I struggle to look myself in the mirror. Aren’t we quietly lying to ourselves?I didn’t like asking that question because for a long time, I didn’t have a better solution.

Until a few years ago, when I flew to Buenos Aires for an EO conference, not expecting much. But something clicked and I realised I might have found a better way:

• US-aligned time zones.

• Cultural chemistry I hadn’t felt elsewhere.

I tested a few placements for my office supply business. It worked better than I expected.

So I built a team.

And now I’ve built a company around it. Staff4Half didn’t start as a business plan. It started as a gut check. I believe there’s a better way to build a company. If you’ve wrestled with this too, I’d love to hear your take.

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Hi, I’m Rosemary. In the past 15 years, I’ve built three businesses in the US, Puerto Rico, and Argentina.

If you believe in leading with trust and building with heart, I invite you to follow me and connect with a community of founders building together.