I’ve never posted much here, and definitely not personally.Yet I think it’s time I share why I’m doing what I’m doing.I believe it’s relevant to many other business owners around me. For years, I outsourced work to the Philippines.The numbers add up but it never feels quite right when a team member has to work a night shift while I enjoy the light of the day.
I remember one call in particular: It was late afternoon my time and the middle of the night for her.She showed up to our call knowing that her kids would soon wake up, expecting a happy, well rested mom…
And I felt my discomfort.
She was sacrificing the quality of her family life while I was growing my business.Is this what work-life balance and team health are supposed to feel like? We say we care about work-life balance. About being values-driven. About team health. But when our business depends on someone else working shifts we would refuse, I struggle to look myself in the mirror. Aren’t we quietly lying to ourselves?I didn’t like asking that question because for a long time, I didn’t have a better solution.
Until a few years ago, when I flew to Buenos Aires for an EO conference, not expecting much. But something clicked and I realised I might have found a better way:
- US-aligned time zones.
- Cultural chemistry I hadn’t felt elsewhere.
I tested a few placements for my office supply business. It worked better than I expected.
So I built a team.
And now I’ve built a company around it. Staff4Half didn’t start as a business plan. It started as a gut check. I believe there’s a better way to build a company. If you’ve wrestled with this too, I’d love to hear your take.
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Hi, I’m Rosemary. In the past 15 years, I’ve built three businesses in the US, Puerto Rico, and Argentina.
If you believe in leading with trust and building with heart, I invite you to follow me and connect with a community of founders building together.
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Freedom Doesn’t Come From Growth Alone
Most entrepreneurs start a business for two reasons: they want to do something better, and they want freedom. We build, we push forward, and eventually, we fix the problem. But freedom? That’s harder to reach.
We get caught in the fixing, and we convince ourselves that only if we grow, freedom will come. It took me time, and a few detours, to figure out how to build a business that doesn’t just work, but that works without me in every detail.
Now I focus less on fixing everything and more on building teams that run without me. Because freedom doesn’t come from growth alone. Freedom comes from clarity, structure, and a team that can move the business forward without me.
If you’re stuck in the fixing, maybe it’s time to design a business that frees you, not just feeds you.
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The Real Cost of Hiring Cheap
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”
—Red Adair
Every time I see this quote, I’m reminded of how true it is in hiring. The cheapest option almost always turns out to be the most expensive.
Expertise saves you money, time, and headaches, always. The hard lesson is this: what looks like a good deal usually isn’t.
Quality has its price.
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The Real Burnout: Why Leadership Isn’t About Hardening Your Heart
I cried the first time I had to fire someone. I felt it was my fault. As a founder, I’ve always believed we don’t just hire people, we invite them into our vision. We hope they’ll care as much as we do. And when they don’t, or when it doesn’t work, it feels like a personal failure.
For a long time, I kept people too long because I wanted to avoid admitting that failure. Instead, I twisted myself trying to make things work that clearly weren’t. I thought being a “good leader” meant being endlessly patient.
It took me years to understand that being a good leader actually means telling the truth kindly, clearly, and as soon as things become clear.
That’s why I believe most of us don’t burn out from overworking. We burn out from emotional entanglement, from holding the entire relationship on our shoulders, without anyone saying, “Hey, this isn’t working and here’s why.”
It took me years to learn that leadership isn’t about hardening your heart. It’s about keeping it open and acting anyway.
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