Listen to Rosemary talk about her experience starting her company Gorilla Stationers and what helped her to keep the track until where she is now.
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The Sweet Side of Leadership
Ice Cream with My Mom š„°
š Tampa, Florida, Monday, October 13This isnāt a ālook at me, I can take Mondays offā post.
Itās simply a reminder that our time with the people we love is finite, especially our parents.
If our businesses arenāt designed to make space for moments like this, then whatās the point of it all?
Iām deeply grateful for a team that allows not only me, but everyone on the team, to enjoy these moments.
Every person at Staff4Half has the same freedom and flexibility to design their work around what matters most in life, and that could very well be an ice cream on a Monday afternoon with mom and the nieces.
Three things that help us:
1ļøā£ Design for redundancy. Cross-training and clear SOPs ensure that no single person becomes a bottleneck, myself included.
2ļøā£ Protect moments that matter. We encourage teammates to block time for important family moments, no questions asked.
3ļøā£ Lead with trust and clarity. When I take time off for moments like these, it sends a message that everyone can too.
Business is a vehicle, but the destination is a life youāre proud to live with the people you love. ā¤ļø
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Hiring Isnāt About UnicornsāItās About Clarity
Youāre not bad at hiring. Youāre just chasing a unicorn.
You want someone who can manage your calendar, write your newsletters, run operations, handle support, think like a strategist, execute like a machine, and work across four time zonesāall for under $2,000 a month.
Hereās the hard truth: that person doesnāt exist. And if they did, they wouldnāt apply to your job.
So hereās what to do instead:
1ļøā£ Write down everything you wish this person would do.
2ļøā£ Circle the three most critical things.
3ļøā£ Build a role around thoseānot all seventeen.Hiring isnāt about finding magic. Itās about making tradeoffs. Clarity beats fantasy. Every time.
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Delegation Done Right: Ethical Outsourcing That Changes Lives
Kande used to work late nights folding jeans. Now she manages vendor emails for a U.S.-based client, and Iām not sure whoās happierāher or me. Itās stories like these that remind me every day that this isnāt just staffing:
Itās giving people a life they deserve.
I started outsourcing to Argentina to find more reliable help without breaking the bank. I needed support for my U.S. business, and Argentina offered:
- Bilingual talent
- Time-zone alignment
- Cultural proximity
At the time, I only saw these three benefits. What I didnāt realize was the positive impact we could have on a hire in Argentina, and thatās what turned this into something bigger for me. Because what keeps me going isnāt the cost savingsāitās watching lives shift on both sides of the hire.
The story of Kande stands out to me. Before we worked together, she was in retail, working late shifts, enduring long commutes, and earning a paycheck that barely covered her bills. There were nights she even skipped meals just to save a few pesos. Then we placed her with a U.S.-based client: a remote role, an aligned time zone, and triple the pay. Everything changed.
Sheās still working hard, but now sheās home when her kids are. Sheās saving money for the first time and building confidence. Sheās showing up energized and being seen for what she can do. Thatās the part that never gets old for me.
I believe that when delegation is done right, everyone wins. This is ethical business.
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