There’s been a lot of talk about Argentina lately.
I’d like to share my take. Not on economics or politics, but on something I’ve come to know well: its people.
When I first started working with Argentina, I didn’t know what to expect. What I found was creativity, honesty, and a kind of grounded intelligence that’s hard to put into words.
People who don’t just show up to work — they show up with the intention to improve, to change, to build something meaningful.
People often talk about outsourcing as a cost decision, but for me, it was never just that.
I love Argentina. And if I can work with people who bring creativity, grit, and a sense of calm to every challenge, how could I ever say no?
Today, many of our most important projects are led by incredible professionals from Buenos Aires, Córdoba, and Rosario — people who bring warmth, clarity, and an unshakable sense of purpose.
That spirit has become part of who I am.
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For a long time, I turned a blind eye to this…
I’ve never posted much here, and definitely not personally.Yet I think it’s time I share why I’m doing what I’m doing.I believe it’s relevant to many other business owners around me. For years, I outsourced work to the Philippines.The numbers add up but it never feels quite right when a team member has to work a night shift while I enjoy the light of the day.
I remember one call in particular: It was late afternoon my time and the middle of the night for her.She showed up to our call knowing that her kids would soon wake up, expecting a happy, well rested mom…
And I felt my discomfort.
She was sacrificing the quality of her family life while I was growing my business.Is this what work-life balance and team health are supposed to feel like? We say we care about work-life balance. About being values-driven. About team health. But when our business depends on someone else working shifts we would refuse, I struggle to look myself in the mirror. Aren’t we quietly lying to ourselves?I didn’t like asking that question because for a long time, I didn’t have a better solution.
Until a few years ago, when I flew to Buenos Aires for an EO conference, not expecting much. But something clicked and I realised I might have found a better way:
- US-aligned time zones.
- Cultural chemistry I hadn’t felt elsewhere.
I tested a few placements for my office supply business. It worked better than I expected.
So I built a team.
And now I’ve built a company around it. Staff4Half didn’t start as a business plan. It started as a gut check. I believe there’s a better way to build a company. If you’ve wrestled with this too, I’d love to hear your take.
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Hi, I’m Rosemary. In the past 15 years, I’ve built three businesses in the US, Puerto Rico, and Argentina.
If you believe in leading with trust and building with heart, I invite you to follow me and connect with a community of founders building together.
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When I Slow Down, I Speed Up
Think two days away from work is a luxury? I just spent two days with my Forum.
A couple of years ago, the idea of being away from work for two full days seemed ludicrous to me. I thought I had to be in the business always—leading with my sheer presence. Only when I joined Entrepreneurs’ Organization did I realize: if I’m always in my business, I never get to see it clearly from the outside.
Stepping away gives me the clarity I need to lead with focus and passion.
This time, I spent two days with my EO Latin Bridge Forum, a group of business owners from across Latin America.
How does a Bridge Forum work? We meet every few months in a different part of the world to ask ourselves the bigger questions—together and of each other.
And every time I do this, every time I step away from the day-to-day (still with a little hesitation), I discover the same truth:
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When I slow down, I speed up.
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When I get clear, I execute faster.
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When I ask myself “what’s next in life?” I start moving toward what actually matters.
Doing this work together with my Forum mates makes the experience even more powerful. These two days don’t cost me momentum—they give me more of it. Because when I return to my team with clarity, that clarity becomes theirs too.
Grateful for the reflections, the honesty, and the space held by:
Stephanie Camarillo, Ashish Khera, Takeshi Nobuhara, Vinoo Varghese, Jennifer Cohen, Daniel Levy, Alejandra Leon.So let me ask you: what’s next in life for you?
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