Listen to Rosemary and Melissa discuss about the challenges women face when they decide to be entrepreneurs. Also, about how are women in terms of equality in entrepreneurship and labor force.
You Might also like
-
The Real Cost (and Value) of Outsourcing
There’s a common misconception about outsourcing: that agencies charge double what employees get.
Looks like a nice business model, doesn’t it?
Here’s what most business owners don’t see.
Before a single interview happens, a good agency has already spent hours on these five things:
1️⃣ Understanding the company, its values, its workflow, its pain points.
2️⃣ Writing and rewriting the job description so it actually reflects what’s needed, not just what sounds good.
3️⃣ Filtering hundreds of applications, spotting who’s real and who’s copy-pasted their resume with AI.
4️⃣ Vetting for skills and mindset, because the wrong attitude costs more than the wrong tool.
5️⃣ Mapping cultural fit: who will thrive with your leadership style, your pace, your expectations.By the time a small business owner finally meets a candidate, the real work has already been done, even if they never saw it.
The value isn’t in “finding someone.”
The value is in hiring with a level of quality most small companies struggle to reach, simply because they don’t hire often enough to build these systems themselves.Good outsourcing doesn’t cost you more. It saves you from paying for the same mistake twice.
Post Views: 476 -
For a long time, I turned a blind eye to this…
I’ve never posted much here, and definitely not personally.Yet I think it’s time I share why I’m doing what I’m doing.I believe it’s relevant to many other business owners around me. For years, I outsourced work to the Philippines.The numbers add up but it never feels quite right when a team member has to work a night shift while I enjoy the light of the day.
I remember one call in particular: It was late afternoon my time and the middle of the night for her.She showed up to our call knowing that her kids would soon wake up, expecting a happy, well rested mom…
And I felt my discomfort.
She was sacrificing the quality of her family life while I was growing my business.Is this what work-life balance and team health are supposed to feel like? We say we care about work-life balance. About being values-driven. About team health. But when our business depends on someone else working shifts we would refuse, I struggle to look myself in the mirror. Aren’t we quietly lying to ourselves?I didn’t like asking that question because for a long time, I didn’t have a better solution.
Until a few years ago, when I flew to Buenos Aires for an EO conference, not expecting much. But something clicked and I realised I might have found a better way:
- US-aligned time zones.
- Cultural chemistry I hadn’t felt elsewhere.
I tested a few placements for my office supply business. It worked better than I expected.
So I built a team.
And now I’ve built a company around it. Staff4Half didn’t start as a business plan. It started as a gut check. I believe there’s a better way to build a company. If you’ve wrestled with this too, I’d love to hear your take.
———————-
Hi, I’m Rosemary. In the past 15 years, I’ve built three businesses in the US, Puerto Rico, and Argentina.
If you believe in leading with trust and building with heart, I invite you to follow me and connect with a community of founders building together.
Post Views: 660 -
Hiring Isn’t Tinder, It’s About Building Relationships
Have we turned hiring into Tinder?
Swipe. Match. Delete.
Hiring has started to look more and more like a high-churn dating game. Job platforms have made applying so easy that an employer can be swamped with hundreds of applications for a single role. A few get shortlisted, some get invited to interviews, and one gets chosen. The others—the ones who made it all the way to final rounds—receive a polite rejection. And that’s the end of the short romance. No follow-up. No “let’s stay in touch.”
A few months later, the new hire doesn’t work out—or another similar role needs to be filled. Suddenly the founder is scrambling: “Do you know anyone good? I need to rehire, fast.” And just like that, they’re back to hiring Tinder. Starting from scratch. Swipe. Match. Delete. Ignoring all the candidates from the last hiring round.
I believe most companies don’t have a hiring problem—they have a relationship problem. Hiring isn’t a one-off transaction. It’s a system of trust that grows over time, if it’s nurtured. It’s about keeping the door open, even when the role is already filled.
But if we treat candidates like one-time bets, it’s no wonder that hiring always feels like a cold start—with too many frogs to kiss before we get lucky (or not). The best founders I see have a relationship management system. Sometimes it’s as simple as adding every applicant on LinkedIn so that, when a new role opens up, previous candidates see it right away. That way, they keep their pipeline warm.
Great talent isn’t something we find at the push of a button. It’s something we build and foster long before we even know we need it.
Post Views: 529

