Listen to Rosemary and Melissa discuss about the challenges women face when they decide to be entrepreneurs. Also, about how are women in terms of equality in entrepreneurship and labor force.
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Hiring Isn’t Tinder, It’s About Building Relationships
Have we turned hiring into Tinder?
Swipe. Match. Delete.
Hiring has started to look more and more like a high-churn dating game. Job platforms have made applying so easy that an employer can be swamped with hundreds of applications for a single role. A few get shortlisted, some get invited to interviews, and one gets chosen. The others—the ones who made it all the way to final rounds—receive a polite rejection. And that’s the end of the short romance. No follow-up. No “let’s stay in touch.”
A few months later, the new hire doesn’t work out—or another similar role needs to be filled. Suddenly the founder is scrambling: “Do you know anyone good? I need to rehire, fast.” And just like that, they’re back to hiring Tinder. Starting from scratch. Swipe. Match. Delete. Ignoring all the candidates from the last hiring round.
I believe most companies don’t have a hiring problem—they have a relationship problem. Hiring isn’t a one-off transaction. It’s a system of trust that grows over time, if it’s nurtured. It’s about keeping the door open, even when the role is already filled.
But if we treat candidates like one-time bets, it’s no wonder that hiring always feels like a cold start—with too many frogs to kiss before we get lucky (or not). The best founders I see have a relationship management system. Sometimes it’s as simple as adding every applicant on LinkedIn so that, when a new role opens up, previous candidates see it right away. That way, they keep their pipeline warm.
Great talent isn’t something we find at the push of a button. It’s something we build and foster long before we even know we need it.
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Do Women Hire Differently? I Think So
Men tend to hire to plug a hole in their organization. It’s functional: a task, a role, a gap.
Women, on the other hand, often hire with their hearts. We look for chemistry, for someone we can connect with. We want to know if this person will fit into the culture, not just the job description.
Some might think that’s idealistic. I think it’s realistic, because culture drives performance.
When hiring for cultural fit, the stakes are also higher, because when every hire is an emotional investment, every mis-hire hurts twice as much.
That’s one of the reasons I started Staff4Half. I wanted an agency that understands how women hire, with empathy, connection, and care, and that can support female founders in making smart, sustainable hiring decisions.
We don’t just scan résumés for functional fits. We help founders find people who belong, who are a cultural fit in every sense. I believe the right person doesn’t just fill a role, she transforms the team.
P.S. Case in point: my VA, Amara Krausse Horlacher, who has become my second half, my second brain. This is only possible because we are emotionally aligned.
If you’ve ever felt the emotional weight of hiring, you’re not alone. And you don’t have to do it alone.
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The Best Lessons Don’t Come From Books, They Come From People
The best lessons don’t come from books. Sometimes, they come from a night at Coldplay with a friend.
Last week, I met up with Dan Baker from Valatam in East London, just before the Coldplay concert. Technically, Dan is a competitor, he runs two outsourcing agencies. Most people would hold back in that situation. I don’t.
Why? Because I met Dan through EO, the Entrepreneurs’ Organization. And in EO, I learned that even when we’re in the same industry, we don’t compete with each other. The only real competition is with ourselves.
To grow my business, I need to grow myself not fear what competitors are doing. That’s why every time Dan and I meet, we talk openly. And I walk away with ideas, feedback, and perspectives you can only get from someone who’s walked the same road.
I’m grateful for friends who prove that you can cheer each other on, learn from each other, and still win in business.
P.S.: The Coldplay concert made a memory. But peer learning makes change.
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