Lake Bled looked effortless. But I bled sweat and tears.
This week in Slovakia, I visited Lake Bled with a friend. People were gliding across the water, smiling, and rowing with one hand like they were born for it. I told my friend, “Let’s rent a boat. I’ll row, I’ve got this.” The fact was, I’d never used a rowboat before—but how hard could it be?
Turns out, very hard. The oars were stiff, the boat barely moved, and I kept zigzagging across the water like a drunk duck. Halfway to the island, my arms were already aching. After what felt like an eternity—but really was only twenty minutes—we landed on the island. I was ready for a break.
But the break didn’t last long, because we had to return the boat. My friend offered to row, and I heard myself say, “No thanks, I’ve got this.” Somewhere, deep in my brain, I believed that accepting help made me weak.
I grew up with a strong mother who carried her own suitcases and fixed things in the house herself rather than asking for help. That mindset shaped me. So I rowed. And rowed. And rowed. A sweaty mess, water running down my back, trying to prove something no one was asking me to prove.
That’s when I realized: this is how I used to lead Gorilla Stationers in the beginning. Doing it all. First in, last out. Trying to earn respect by powering through everything alone. Believing that, as the boss, I had to look strong and prove it was my business.
It took me a decade to understand: entrepreneurship isn’t rowing harder—it’s knowing when to hand over the oars while still owning the journey.
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Why AI Will Make Argentina Shine Even More
There’s been a lot of talk about how AI is changing outsourcing. I’d like to share what I’m seeing. For years, outsourcing meant sending low-complexity tasks to the cheapest countries: – Data entry. – Basic support. – Repetitive work. The kind of labour that was time consuming, and could be done with little judgment. AI is wiping that model out and the countries that built their economies on routine, high-volume work are feeling it first: – Philippines, – India, and – Bangladesh. And then there are the less prominent outsourcing countries that I believe will now shine more than ever. What countries are those? There are tasks where AI can do 80% of the task, but the remaining 20% require something completely different: – reasoning, – communication, – clarity, and good judgment. And that is exactly where Argentina shines. When I first started working with Argentina, I didn’t know what to expect, and what I found was something AI can’t replace: – creativity, – sharp thinking, and a level of – cultural alignment that makes collaboration effortless. What used to be “outsourcing” has become something different: Smart outsourcing. People who supervise AI, not compete with it. People who can make decisions, solve problems, and communicate clearly and use AI to 10x their output. That’s why I am so excited about the future of Argentina because the people in Buenos Aires, Córdoba, and Rosario are not “cheap talent.” They’re exceptional talent in a world where exceptional matters more than ever. AI is changing outsourcing and as it does that, it’s also revealing something important: The future belongs to countries with judgment, adaptability, and talent density. And Argentina is one of the strongest examples I’ve ever seen.
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